PoolDawg.com, one of Netconcepts clients, was recently featured in an online article through InternetRetailer.com.
“A year ago, PoolDawg traded in its modified version of an “off-the-shelf” e-commerce platform for a completely new platform from Netconcepts. The Netconcepts GravityMarket 2.0 e-commerce platform offers a flexible design that, for example, supports the placement of content that has proven to help shoppers complete purchases, Feiman says.”
Read the article here. For more information about PoolDawg.com’s success, read the PoolDawg.com Case Study.
Filed under: Ecommerce Press
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Michael Fitzgerald focuses on the popularity of Steve Spangler’s blog in this article written for Inc.com. Learn more about how Steve Spangler turned boring content and bad publicity into an overnight “organic” success with the advice of Stephan Spencer, Founder and President of Netconcepts.
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Filed under: Business Blogging Press SEO
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“What’s the top secret to developing a winning blog, one that draws an audience, grows your brand and improves your products sales?” writes Hallie Mummert, editor in chief for Target Marketing. In this article, Hallie writes about Steve Spangler’s relationship with Netconcepts Founder and President, Stephan Spencer. “Spangler works with Stephan Spencer, president of Netconcepts, an e-marketing services firm that specializes in natural search, to develop and optimize his blog.” Read this article to discover “a few lessons they have learned about what information to post and how to go about doing it so your blog becomes more than a one-way conversation.”
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Filed under: Blogs Press
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For the world’s foremost outdoor outfitter, Cabela’s, ecommerce landing page have made all the difference. Derek Fortna, Marketing Program Manager for Cabela’s, has been implementing best-practice search friendly marketing since his switch to Netconcepts’ GravityStream platform.
“With the earlier system, he says, “If I’m a user searching for boat trailer parts, I can’t buy from that page, I have to make another click to go into the web site to make a purchase. With the GravityStream proxy, if I find what I want I can place the order right there.”
Read the article here.
For more information about Cabela’s success with Netconcepts, read the Cabela’s Case Study.
Filed under: Ecommerce Press SEO
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The New Zealand Marketing Association announces that Netconcepts’ patent-pending GravityStream technology to optimize the “long tail” of product-related natural search traffic and sales for online retailers won Gold in the category of Innovation.
Read the entry submission and GravityStream product overview published by the NZ Marketing Association and written by Netconcepts’ very own Chief Executive Officer, Nigel Varcoe.
Filed under: Long Tail Press SEO
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Brian Quinton, author for DIRECT Magazine discusses the effect of Long Tail optimization and the opportunity held by unbranded keywords. Quinton turns to Netconcepts’ VP of Search, Brian Klais, for expertise of the Long Tail of Natural Search key performance indicators.
Unbranded keywords are the key to unlocking natural search’s success potential. However, the ability to measure your natural search channel and quantifying your ROI is a new concept for most companies. Quinton does a great job of tying in the research and background that went into Netconcepts’ white paper “Chasing the Long Tail of Natural Search” to these ground breaking advancement in search.
Read this entire article and learn how to capture your own Long Tail.
Filed under: Ecommerce Press SEO
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Elinor Mills, author for CNET News.com discusses the effect of SEO on Newspapers and the websites those newspapers maintain. It may not be a new concept to us but those folks working with the print medium have not had to worry about SEO, until now.
Headlines are a primary focus for print marketers. “Good” headlines can catch the reader’s attention and pull them into the article. However, “good” happens to be in the eye of the beholder. Clever and witty headlines may catch reader’s attention but search engines are not so easily persuaded.
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Filed under: Copywriting Press SEO
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In this presentation to The Wisconsin Publishers’ Production Club’s (WPPC) Catalog Innovations meeting in January, Netconcepts’ Director of E-Business, Hershel Reese explains how Web 2.0 has great implications for catalogers and publishers online.
RSS feeds are changing the way people are consuming their media. You need to stay on top of this channel in order to remain competitive online.
Web 2.0 is also changing the way people interact with web properties. The user generated content phenomena is helping site owners to actively engage an audience and build community online.
This presentation will also discuss how one online publisher, www.dmnews.com, is leveraging the Web 2.0 tool kit.
Social Media Sites are emerging as a channel to be reckoned with online. If you are not participating in these communities you are missing opportunities for increased brand recognition and traffic to your sites.
You Will Discover:
- Best practices for RSS usage
- The benefits of user generated content
- Why tagging matters for website owners
- How industry leaders are leveraging Web 2.0
- How social media can bump up your traffic and impressions
This presentation was originally held on Tuesday, January 30, 2007 at The Country Springs Hotel in Pewaukee, WI.
Interview with Hershel Reese and Web 2.0 [37:12m]:
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Filed under: Blogs Business Blogging Buzz Marketing online marketing Podcasts RSS Marketing Web Marketing
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“…interactive specialist Netconcepts was equally instrumental in ensuring nearly triple-digit traffic growth to the site thanks to effective site architecture and plumbing. The attentive client service and expertise at all levels within Netconcepts also was remarkable. Thank you for a wonderful Web site that helped us set a new standard online.”
